Apr
01
AWEurope: Be inspired, but don’t aspire to be Red Bull – the pursuit of branded content
Posted in: UncategorizedBrands pursuing a content strategy must be aware that the market is no longer demanding more content – it is already flooded. Speaking at Advertising Week Europe 2014, an expert panel including Carat, UM Studios, Getty and Liquidthread explained how brands can provide relevant, authentic content.
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