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To target Silicon Valley tech workers, Avaya this month debuted an interactive soccer game in Bay Area bus shelters featuring its customer, the San Jose Earthquakes.

The kiosk game, “Avaya Stadium Shootout,” is running in bus shelters in San Francisco and Silicon Valley, and is designed to engage commuters and raise awareness of Avaya as a leader in business communications.

The out-of-home game is the newest element in Avaya’s overall brand campaign, “Imagine,” which launched earlier this year. The branding effort and the interactive game were created by Gyro Cincinnati. The campaign budget was undisclosed.

Continue reading at AdAge.com