Automation: History Repeating Itselfin a Good Way
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1913. 1943. 1963. 2013. What do these years have in common? Aside from ending in the number three, these years all marked the dawn of a new era, one that ushered in a new
wave of automation in society.
Let’s start with the most recent: 2013. This is the year that automated buying in mobile advertising first took-off. The devices’ size, personal nature, and on-the-go connectivity make it one of the most disruptive and innovative mediums to keep consumers engaged and connected with places, moments, and brands. Consumers’ constant interaction and brands’ innate need to engage at scale perfectly set the stage for automated buying and selling of advertisements over any type of device.
But this is just an evolution in a long line of automating very important tasks.
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