Jan
11
Auto-Insurance Ads Rule, Consistency at Top Is Why
Posted in: Uncategorized
Remember that old slogan for Virginia Slims cigarettes: “You’ve come a long way, baby, to get where you’ve got to today”?
That pretty much summarizes advertising in the auto-insurance business. Who would have predicted back when Virginia Slims was in its heyday that auto insurance would emerge as the most creative category in advertising?
And also the downward spiral of so many former bastions of creativity, such as beer, soft drinks, fast foods, cigarettes, rent-a-cars, headache remedies, razor blades and so many others.
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