Hasta La Creative!

Outdoor, Print
Autism Forum Switzerland

For people with autism, facial expressions are as difficult to understand as a foreign language.

People with autism have difficulty properly assessing the visual expressions, gestures and feelings of other people. “Facial expressions” must be painstakingly learned like a complication foreign language. This campaign illustrates this using Chinese kanji characters resembling human faces. Each character has a meaning, such as loyalty, emptiness, empathy, sadness or loyalty. The characters were painted by calligrapher-artist Sylvie Xing Chen using tradition methods on Japan paper.

Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Directors:Markus Ruf, Danielle Lanz
Art Director:Isabelle Hauser
Copywriters:Florian Birkner, Markus Ruf
Illustrator:Sylvie Xing Chen, Calligraphy artist