Apr
30
Author John Green to Marketers: YouTube Stars Are Building a World Without You
Posted in: Uncategorized
Advertisers arrived at YouTube’s NewFront presentation on Wednesday night already aware of the Google-owned video service’s 2015 NewFront sales pitch.
With Google Preferred ad package, they’d be buying millions of views across the top 5% of YouTube’s channels bundled into 12 content categories.
So YouTube used its NewFront to remind them who they’re buying: millions of people in that coveted 18-to49-year-old demographic who aren’t watching as much TV as they used to and are more passionate about these YouTube stars than they are about a TV show.
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