Apr
27
Augmented Reality Will Blur the Line Between Online and Offline
Posted in: Uncategorized
"Augmented Reality" has experienced its first mass forays into advertising recently through innovative uses by GE to demonstrate its Smart Grid technology and by Topps to add 3-D effects to the classic 2-D baseball card. Marketers should think through how to leverage this kind of technology in retail locations, on products or in static advertising — linking their tangible assets with useful content from the web and added interactivity.
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