Audi's Reddit 'Ask Me Anything' with Elizabeth Banks Goes 130 mph
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Reddit is accelerating its advertising relationship with Audi. The luxury vehicle brand is partnering with celebrities Elizabeth Banks and Adam Scott on a live-streamed version of its popular “Ask Me Anything” series, known as AMA.
The two stars will answer questions live from Reddit users while riding shotgun in an Audi sports car zooming at about 130 mph around a California race track. The spectacle will be shown live via YouTube livestream broadcast on Audi’s Reddit profile page. The agency behind the effort is Muhtayzik Hoffer.
The campaign is a significant win for Reddit, which is trying to get cozier with brands in an attempt to secure more ad revenue. Part of those plans include a more aggressive video strategy that is being developed thanks to a $200 million investment Reddit secured in July from venture capitalists.
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