Audi Won't Return to Super Bowl This Year


For the first time since entering the game in 2008, Audi will not appear during Super Bowl XLIX, which will air on NBC on Feb. 1, according to a company spokesman.

“The Super Bowl has been a valuable part of the Audi marketing plan for nearly a decade,” spokesman Andrew Lipman said via email.

Mr. Lipman added that Audi’s Super Bowl commercials have increased awareness and showroom traffic post-game, but declined to provide further insight on why it chose not to air a commercial in this year’s game.

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