Oct
27
Audi to Retain WPP's AKQA for Digital, Conducts Separate Social Search
Posted in: Uncategorized
WPP’s AKQA is set to retain its Audi digital business after a lengthy agency review, according to people familiar with the matter.
Meanwhile, Audi is in the midst of a separate agency search focused on social media.
AKQA’s scope of work for Audi, which is part of Volkswagen, has spanned digital marketing and web development. The shop was responsible for the introduction of AudiUSA.com, which went live last June, and has since worked on a number of mobile and app development initiatives.
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