Apr
17
Audi Starts Digital Agency Review
Posted in: UncategorizedAudi of America has begun a review of its digital agency business, according to people familiar with the matter.
The pitch is part of a routine process that the automaker, part of Volkswagen, initiates every few years, industry executives said. Audi last reviewed its digital business in the summer of 2010; it named AKQA its digital agency of record in early 2011, shifting its business to the large, then-independent shop from smaller Denver-based independent Factory Design Labs.
AKQA, now owned by WPP, is defending the business, according to people familiar with the matter.
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