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Outdoor, Print
Audi

Audi Matrix LED System Audi Matrix LED system – it is a new technology that subdivides the LED highbeam light into numerous individual segments that are separately activated, deactivated or dimmed according to the situation, which gives over a million combinations of lighting, just like in daylight. The Audi Matrix LED headlights get the information they need from a camera, the navigation system and other sensors. For instance, when the camera detects other vehicles, this causes the high-beam light to be blocked in a certain subarea to do not disturb other drivers.

Advertising Agency:Dlb Group, Bogota, Colombia
Vp Creative:Julian Guarin
Creative Director:Ricardo Espitia
Art Director:Gilber Franco, Juan Vallejo
Copywriter:David Pantoja
Illustrator:Juan Vallejo