Mar
07
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Posted in: UncategorizedThe trend of programmatically buying media based on attention is gaining momentum. Increasingly, marketers have acknowledged that making sure people pay attention to their ads is a priority. Starting today, many of the largest ad-tech firms, including Google Display & Video 360, Xandr, Magnite, PubMatic and Teads, are offering ad buyers access to Adelaide, an…
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