Hasta La Creative!

To commemorate the debut season of Auckland FC – New Zealand’s newest professional football club – ANZ has released Record Season: a limited-edition vinyl that captures eight defining moments from the team’s history-making inaugural year. Only 150 vinyls were created and gifted to players, superfans and community champions. The campaign also includes a Spotify drop, a city-wide OOH campaign, and a heartfelt message from ANZ to the city that backed the team from day one: “Thank You Auckland.”

Credits:

Client: ANZ Aotearoa
Astrud Burgess – Group CMO
Matt Pickering – General Manager Marketing
Michael Reynolds – Head of Brand & Advertising
Sarah Rogan – Head of Sponsorship
Emma Harvey – Sponsorship Manager
Alex Pipes – Brand Manager
Campbell Kerr – Sponsorship Manager
Agency: TBWANew Zealand
Shane Bradnick – Chief Creative Officer
Catherine Harris – Chief Executive Officer
Ashley Wilding – Creative Partner
Daniel Davison – Creative Partner
Gabrielle Teasdell – Design Director
Ashwin Gopal – Creative Director
Mark Lloyd – Group Strategy Director
Priyanka Patel – Managing Partner
Ben O’Neill-Gregory – Business Director
Stephanie Fairey – Business Manager
Amy Saunders – Producer
Mark Paisey – Producer
PR: Eleven
Eleisha Balmer – Client Partner
Huia Ngapo – Senior Consultant
Madi Hewett – Account Manager
Audio Production: Franklin Road
Vinyl Production: Holiday Records