May 14

AT&T’s Xandr Unveils Community, Its Long-Awaited Video Marketplace

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As other media companies try to sell advertisers space with slick upfront presentations this week, Xandr devoted its own event today to offering new ways for them to buy such space altogether. The rebranded AT&T ads and analytics division unveiled a premium video marketplace called Community, updates to its addressable TV targeting and metrics tools…

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