Apr
03
AT&T's ad unit invades TV upfronts week
Posted in: Uncategorized
AT&T’s ad unit will make a formal pitch to marketers during the TV upfront week that’s typically dedicated to major broadcast and cable networks.
Xandr will host a breakfast the morning of May 14 where it will discuss how it can help marketers target audiences and measure TV viewing more effectively.
This comes after AT&T received final legal approval in February for its $85.4 billion acquisition of WarnerMedia (formerly Time Warner). WarnerMedia, whose networks include TBS, TNT and CNN, will host its own upfront presentation on May 15.
Post a Comment