Aug
28
AT&T Rings Up Positive PR With Olympic ‘Soundtrack’
Posted in: Uncategorized
NEW YORK (AdAge.com) — Team U.S.A. had a lot of fans — and even more airtime — in the two weeks they monopolized the country's normally fleeting attention, but their quest for Olympic gold was backed up by a few other medaled all-stars as well: the multi-platinum recording artists who contributed to the "AT&T Team USA Soundtrack," a compilation of original tracks laid down in support of the U.S. athletes in Beijing.
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