AT&T Names Lori Lee From Video Entertainment and Broadband Unit Its New CMO
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Cathy Coughlin, the top marketer at AT&T since 2007, has stepped down from daily responsibilities, the company said Wednesday. She will be succeeded by Lori Lee, a senior exec VP who led marketing at the Home Solutions division.
Ms. Coughlin will remain at the company as a consultant to Randall Stephenson, the chairman and CEO, a spokesman said
Ms. Lee is known for finance chops and most recently steered the carrier’s anti-texting-and-driving campaign “It Can Wait” campaign. Home Solutions has become increasingly important for AT&T, housing video entertainment, broadband services and AdWorks, the company’s advertising arm. All those areas are seeing deeper investment from AT&T, as the firm pushes into new markets, like the connected home and broadcast, pending its DirecTV acquisition.
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