Jan
17
AT&T Guarantee Scores Big Audience at College Football Playoff
Posted in: UncategorizedAT&T had no shortage of sports sponsorships it could’ve used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame’s win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy…
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