AT&T Goes After T-Mobile With Attack Ads
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AT&T took aim at T-Mobile USA’s network performance in newspapers ads yesterday, escalating a rivalry between two companies that were once poised to merge.
Responding to unspecified claims by T-Mobile, AT&T ran a full-page counterattack in the New York Times, the Wall Street Journal and USA Today. The ads say T-Mobile drops twice as many calls and its network speeds are only half as fast as AT&T’s.
Tension between the companies began to flare at the Consumer Electronics Show in Las Vegas in January, when T-Mobile Chief Executive Officer John Legere called AT&T’s network “crap.” Legere, who took over in September, has branded his company the “un-carrier” and vowed to shake up the industry. After seeing the new AT&T ad, T-Mobile said it was surprised and pleased by the attention being paid to a smaller competitor.
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