Jan
15
AT&T Ends Sponsorship of ‘American Idol’
Posted in: UncategorizedAT&T is bowing out “American Idol” after sponsoring Fox’s singing competition for the past 12 years.
Ford and Coca-Cola, which have also been sponsors of the show since it began, will return. But AT&T’s drop-out is yet another sign of the dissipating power of “Idol,” whose ratings have fallen as the franchise aged. AT&T’s withdrawal was first reported by Variety.
“We’ve been proud to be a part of this groundbreaking TV series for the past 12 years,” a spokesman for AT&T said in an email. “We wish our friends at American Idol continued success.”
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