Hasta La Creative!

Quants continue their sweep into marketing in search of interesting problems and viable business models in which to address them.

Case in point: the two atomic physicists who founded Menlo Park, Calif.-based Quantifind. They once worked on contract for the CIA — using algorithms to detect the aliases used by terrorist groups and shell companies that were really money laundering fronts — before they applied their technology to interpreting social data for big brands.

“It was a lot of fun,” said Quantifind CEO Ari Tuchman, referring to the CIA pilots. “It wasn’t clear there was a business there.”

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