Mar
22
At Starbucks, Data Pours In. But What to Do With It?
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Understanding the pools of information pouring into the databases of Starbucks has become a major focus at the international brew chain, even though its high-profile CEO doesn’t much care for it.
“Howard [Schultz] doesn’t care about data. He has absolutely no head for data,” said Joe LaCugna, director of analytics and business intelligence at Starbucks during a session at the Big Data Retail Forum in Chicago today.
So, Mr. LaCugna makes sure to relay the important takeaways from his team’s data analysis to Mr. Schultz. He saves the quant talk for colleagues, like the ones he sits down with during pizza lunch-and-learns.
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