At Advertising Week, Industry Chases Inclusion
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Advertising Week 2016 in New York has no single theme, according to Matt Scheckner, the event’s executive director, but the fact that more than a dozen panels are focused on gender, diversity and inclusion is very much deliberate.
This week’s content, he said, is meant to “mirror what are the most timely and topical” issues in the industry and in the world. And this year, the dialogue around gender and race equality, though far from new in the country and in the ad industry, has been reignited by a number of controversial events, whether it be police-related shootings or lawsuits over alleged discrimination.
This summer, Advertising Week partnered with Future Foundation to conduct a gender diversity study of the industry. The survey, which includes responses from 285 executives across the media, marketing and creative industries in the U.S.73% of whom are femalerevealed that 40% of women claim to have encountered gender discrimination in the workplace. The survey also found more than one out of three women (36%) claim to have experienced sexual harassment at work. Advertising Week and Future Foundation will release the full survey on Sept. 28.
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