As Verizon Makes an 'Oath,' Should It Erase the Yahoo or AOL Brands? (POLL)
Posted in: Uncategorized
Verizon Communications will introduce a division called Oath this summer, around the time the telecommunications giant expects to close its deal to combine its AOL unit with Yahoo’s internet assets.
The new unit will oversee more than 20 brands reaching more than a billion consumers, AOL Chief Executive Officer Tim Armstrong said Monday on Twitter. He didn’t elaborate on the plan or explain the name. Business Insider reported Monday that AOL and Yahoo will be part of Oath, with a branding campaign expected in the coming weeks, though it’s unclear whether the former companies’ names would live on.
“In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital,” AOL said in a statement. Verizon and Yahoo declined to comment further.
Post a Comment