Nov
22
As Twitch Changes Revenue and Exclusivity Rules, New Opportunities Abound
Posted in: UncategorizedWhen wellness brand Liquid I.V. flowed into the gaming category with creator sponsorships on Twitch, it was entering uncharted territory in its 10-year brand history. Liquid I.V. felt its brand was endemic to gaming and saw Twitch as a massive opportunity to reach games through livestreaming, as the Amazon-owned platform averaged 2.78 million concurrent viewers…
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