As Refinery29 Expands Focus, Former NBC Universal Exec Zalaznick Takes Advisory Role
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Former NBC Universal executive Lauren Zalaznick has joined fashion and style website Refinery29 as a strategic adviser as the site aims to continue an expansion into a lifestyle site aimed at millennial women. The company is expected to announce Ms. Zalaznick’s appointment on Wednesday.
In the part-time consulting role, Ms. Zalaznick, who was an architect of the Bravo Network, will help the site’s founders develop strategies around producing a wider range of content and doing more of it with video. Refinery29 last year raised $20 million, part of which was earmarked to create more video.
“I’m going to help find ways to take the type of Refinery29 content that already connects with their audience to a more entertainment focus around style, fashion and pop culture,” Ms. Zalaznick said.
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