Oct
01
As Obamacare Rolls Out, Health Insurers Target Consumers With Educational Push
Posted in: Uncategorized
While the Obamacare debate rages in the Washington budget battle, most Americans are seeking clarity on what the Affordable Care Act means in practical terms. Health insurers are lining up to help.
By focusing their early marketing efforts primarily on education, health-insurance companies are hoping to take advantage of the law’s complexity to lure new members to their plans.
“We need to not only protect our turf, but we’ve got to acquire our fair share of the new market that’s up for grabs, because a segment of consumers are going to be looking to different sources for information,” said WellPoint Chief Marketing Officer Patrick Blair.
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