As Media Companies Scale Back Their SXSW Presence, Viceland Is Ramping Its Up

It’s hard to top the baby goats that dominated Instagram feeds last year, but Viceland is trying its hardest with its biggest SXSW activation yet. For its third SXSW presence, the Vice-owned channel turned a downtown Austin parking lot into a pop-up roller skating park, offering attendees happy hour drinks, cotton candy, swag (obviously) and…

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