Nov
06
As McDonald's Preps for Super Bowl, Another Executive Shuffle
Posted in: Uncategorized
McDonald’s has recruited another senior executive, as the beleagured company preps a Super Bowl campaign and looks to “evolve” the “I’m lovin’ it” tagline.
The chain has named Kristy Cunningham its top strategy executive for the U.S. business. All U.S. insights and research will report to Ms. Cunningham, according to executives familiar with the matter. She replaces Chris Cole, senior VP-strategy, who had been reporting to Kevin Newell.
Mr. Newell’s role, however, has also changed. The former U.S. brand and strategy officer is now president of McDonald’s West region, a new division that resulted from a restructuring of the company into four U.S. zones in October.
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