As Marketers Meet in Orlando, Here's What We Want to Hear
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Just when you’ve recovered from Advertising Week, the Association of National Advertisers comes along with its biggest event of the year.
More than 2,500 marketers, agencies and marketing vendors will fill the Orlando World Center Marriott starting Wednesday for four days of presentations by chief marketing officers at some of the biggest advertisers on the planet, including Procter & Gamble, Walmart, KFC, Cadillac, JPMorgan Chase and State Farm. And yes, there will be plenty of networking (i.e. drinking), too, plus a little golf and tennis. Because it is Florida after all.
In an era of conference fatigue, the ANA’s “Masters of Marketing” event still manages to be a top draw for some of the biggest names in the business. But in their presentations and case studies, CMOs on the stage often focus too much on the past and not enough on the future.
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