Sep
27
As Linear Ratings Continue to Slide, Buyers Say Those Viewers Will ‘Never’ Return to TV
Posted in: UncategorizedAs usual, the broadcast networks entered the new TV season with the same glass-half-full optimism exhibited by baseball teams in spring training, where it’s all blue skies and high hopes until the season officially begins. But the reality is that linear ratings will continue to plummet this season, as viewing habits continue to rapidly change…
Post a Comment