As KSL Faces Bankruptcy, Former CEO Hank Cohen Starts New Media Shop
Posted in: UncategorizedHank Cohen has struck out on his own to launch a new media shop following the bankruptcy of the company he previously led, KSL.
Mr. Cohen, a 25-year media industry veteran who had been CEO of KSL, is setting up the new agency — named Windstar — under the umbrella of Intermedia Group of Cos, which already houses direct response, production and advertising groups. His goal is to service smaller marketers and challenger brands with media budgets between $10 million and $30 million.
He said he believes that by using that model, as well as a trading desk and barter operation, he can eventually grow the company beyond $700 million in billings. Mr. Cohen will run the company with Bob Yallen, president of Intermedia and a partner in the venture, as well as work with Intermedia’s operational resources, such as its CFO and HR lead.
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