Nov 29

As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change

Posted in: Uncategorized

Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort’s spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the millennial generation. But marketers trying to make Gen Z grab their wallets can’t default to the marketing tactics that worked with…

Related posts:

  1. Why Publishers Need to Embrace Continuous Upfronts Upfront marketplaces drive price discovery, empower buyers and sellers to...
  2. How to Reinvent Your Brand in Times of Global Uncertainty We are and will continue to journey through sustained uncertainty....
  3. The Next Generation Will Save Our Industry—So Why Aren’t We Supporting Them? There have been a lot of discussions here in the...
  4. How to Make In-Housing Work for Your Company We are past the point that in-housing can be considered...
Tags:
No Responses to “As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change”

Post a Comment