Nov
18
As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact
Posted in: UncategorizedAs the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on Silicon Valley ad spend–namely this week, Protocol and Morning Brew–have found themselves caught in the contraction. In October, as part of these new austerity measures, 34% of technology companies cut or paused their advertising budgets,…
Post a Comment