Jun
16
As ‘American Idol’ Ages, How Will Marketers Judge?
Posted in: Uncategorized
NEW YORK (AdAge.com) — When Simon Cowell bid adieu to "American Idol" in late May, comedian Ricky Gervias, former "Idol" judge Paula Abdul and new "Idol" champ Lee DeWyze all paid tribute to the man whose cantankerous commentary helped turn "American Idol" into the nation's most-watched series. Was that a celebration or just a spirited wake?
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