As Alcohol Ads Sprawl Elsewhere, New York Buses and Trains Go Dry
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The alcohol industry has made steady gains getting ads and distribution in places where it was once banned, debuting liquor commercials in NFL broadcasts this season and expanding sales at college sports stadiums. But beer, wine and spirits marketers suffered a rare setback this week when the Metropolitan Transportation Authority banned alcohol ads on New York City buses, subway cars and stations.
The decision, which takes effect Jan. 1, could weaken efforts by brands to reach coveted millennial urban dwellers in the nation’s top media market. But the MTA’s action is likely more of a speed bump than a pothole for booze marketers, considering the relatively small amount of money in play. The authority collected a mere $2.8 million in alcohol ad revenue last year.
Overall MTA ad revenue across buses, subways, trains, stations and billboards totaled $144.8 million.
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