Feb 06

As Ad Revenue Slips Again, New York Times CEO Calls This ‘A Critical Year’

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Wait ’til this year was the message New York Times CEO Mark Thompson sent to investors on Thursday after the company posted its 13th straight quarterly decline in ad revenue.

“This will be a critical year in the story of advertising at the company,” he said.

Ad revenue at the Times declined 1.3% in the fourth quarter compared to the same period last year, with digital holding essentially flat with a 0.2% drop and print off 1.6%. That’s an improvement from previous quarters in 2013, when ad-revenue losses were steeper, but not yet the kind of growth that the Times needs to rediscover.

Continue reading at AdAge.com

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