Artek’s New Marketing Bucks the Fast-Furniture Trend With the Message ‘One Chair Is Enough’

Mention Scandinavian furniture to most Americans these days and the name Ikea is likely to come to mind. And little wonder: Since opening its first U.S. store outside Philadelphia in 1985, Ikea has become America’s leading destination for furniture, even as it’s continued its global conquest. Not only did the company rack up sales of…

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