Hasta La Creative!

Agency: Stockholm Design Lab, Stockholm, Sweden

Brief Explanation: A big challenge was the distance work from Sweden to Italy. The key objective: to communicate the theme “making worlds”. A challenge was also to find a theme with a large number of applications and formats and to create a strong identity which does not ‘compete’ with the exhibited art work of the Biennale art exhibition.

Brief from the client: The assignment was to create a new, strong visual identity that would communicate the theme “Making Worlds”. The visual identity should both reflect the atmosphere of the Art Exhibition, keep all activities together and create an extraordinary interest. Description of how you arrived at the final design: The design concept for “Making Worlds” is a graphic language with a visible connection to the world, that communicates its message clearly. Stockholm Design Lab combined elements from something truly universal – all the flags of the world – and created something new by deconstructing the flags in neverending combinations. The making of worlds with abstract forms.

How successful the outcome was in the market: The 53rd International Art Exhibition closed on Sunday 22nd November with a record number of visitors: 375,702 visitors (319,332 in the previous edition, increase of 18%) with an average daily visitor number of 2.223. Exceptional media coverage: 5,868 accredited journalists (5,691 in the previous edition), and 104 television channels from around the world. Extraordinary presence of young audiences and students, totalling 132.185. The 53rd Exhibition saw the participation of an unprecedented number of national entries (77) and collateral events (44)