Arnold Worldwide Names Icaro Doria U.S. Chief Creative Officer
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Arnold Global CEO Pam Hamlin said Doria, whom she called not just a creative leader but a “creative business leader,” brings a welcome international perspective. “As the world gets smaller, having a global view is incredibly valuable and an experience very few creatives leaders have,” she said.
For his part, Doria said he’d also been an avid observer of U.S. culture since he was an exchange student as a teenager and spent time in Harvey, North Dakota. Working at Arnold gives him the opportunity to touch ubiquitous, cultural brands including Progressive (and its famed spokesperson Flo), Hershey’s, Jack Daniels and CenturyLink, he added.
“I want the agency to be more ‘Boston,'” he added. “Arnold seems shy right now, and you don’t go to Boston and come back thinking the people are shy. I want work from Arnold to reflect the personality of the city, even the work coming from New York.”
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