Oct
01
Ariana Grande Strikes Drink Deal — Not With Coke or Pepsi
Posted in: Uncategorized
In a new endorsement deal, Ariana Grande will try to do for bottled water what Diet Coke and Pepsi endorsers Taylor Swift and Beyonce are doing for soda: Give it some pop.
The rising singing star will be the face of a new campaign for a small but growing functional water brand called Wat-aah! that targets kids.
“We’ve aimed to make water cool and exciting to kids,” said Rose Cameron, a former ad agency employee who founded the brand in 2008. Music, she said, is a “big component of that,” adding that “what works for Coke and Pepsi I believed could also work for water.”
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