Jan
11
ARF: Consumer Opinions Online Still Seen as Curse, Not Gift
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — "Listening" ostensibly has become the rage in consumer research, but the Advertising Research Foundation is finding that many marketers view what would seem one of the digital age's biggest gifts to marketers — the torrent of unsolicited consumer opinion — as more of an added expense item than a blessing.
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