Hasta La Creative!

Integrated
Area 23

Teens and tweens with cystic fibrosis (CF) are trying to teach other teens a thing or two about social distancing as part of The Social Distance Squad, a program developed by AREA 23, an FCB Health Network company, in partnership with five leading cystic fibrosis (CF) nonprofits. The program positions kids with CF as social distancing experts who can help other teens cope with social distancing measures brought on by the COVID-19 pandemic. Individuals with CF are required to social distance due to their genetic condition. AREA 23 recognized that a team of young CF teens and tweens could help other teens by banding together to share their lockdown tips, wisdom and support.

Advertising Agency:Area 23 FCB, New York, USA
CCO:Tim Hawkey
Acd:Jay Gertelman, Maghan Patenaude
Svp Creative Director:Logan Allanson, Andy Gerchak, Pamela Savage
VP CD DESIGN:Eduardo Taveares
Art Supervisor:Roberta Totaro
Copy Supervisor:Angela Williams
Account Supervisor:Lydia Sine
SVP DIRECTOR INTEGRATED PRODUCTION:Jennifer Ma
VP DIRECTOR INTEGRATED PRODUCTION:Miona Mui
Senior Producer:Paddy Giordano, Cassie Diehm, Keith Haitkin
VP DIRECTOR TECHNOLOGY AND DIGITAL PRODUCTION:Bill Hanff
ACD ART AND DESIGN:Arthur d’Araujo
Group Art Supervisor:Emily Carman
Senior Art Director:Katelyn Baumann
Art Director:Sarah McKinnon
Junior Art Director:Carolina Sanchez, Omar Inca, Sabrina Koenig
Junior Copywriter:Patrick Egan, Sarah Vallecillo, Ethan Victor
VP ACD:Ronnie Caltabiano
VP Senior Producer:Anna Lopez
SVP GROUP ENGAGEMENT:KC Dickerson