Apr
24
Are We Entering Adtech’s Era of Accountability?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out.
The more recent news of the breakdown…
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