Hasta La Creative!

On the last day of Advertising Week Europe, a panel discussed whether anything has changed since ex-TBWA London Chairman Trevor Beattie in 2012 declared the industry “too posh, too white, too male.” The consensus: not enough.

One of the less usual suspects may be adland’s hyperbolic self-promotion, said Binna Kandola, senior partner at Pearn Kandola consultancy, a professor of psychology with a focus in diversity and development:

I love how people in your industry talk about themselves. This person is an “advertising genius” and this person is a “guru” …. You don’t hear that in other industries. There’s no such thing as an “accounting genius” or an “accounting guru.” The language counts. Genius itself is a loaded term.

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