Jun
18
Are Cannes Lions Grand Prix-Winning Ads Effective? A Study Says No, Unless It’s a Tide Ad
Posted in: UncategorizedCANNES, France–Congratulations, you’ve won a Grand Prix. But is it as effective with consumers as it is with an esteemed panel of creative superstars? A study gauging the effectiveness of Cannes Lions winners may temper the elation of those taking home the biggest prize out there–the Grand Prix–but Gold winners make an impact with consumers….
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