Sep
11
Are Advertisers Spending Too Much On Online Video?
Posted in: Uncategorized
Based strictly off hype, one might think web video was taking a big chunk out of TV viewing. But the data says not-so-fast: web video accounts for just 2.3% of total TV viewing, according to an analysis of Nielsen’s “Cross-Platform” report released this week.
That number includes the dominant purveyor of traditional web video, YouTube, as well as TV streamed on the web by the likes of Hulu and Netflix.
“Most people focus on a narrative that is frankly wrong,” Mr. Wieser told Ad Age in an interview Tuesday when asked about the discrepancy between perception and reality regarding online video.
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