May
18
Are Advertisers 'Game' for Sponsorships Again?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: We’re well into the Upfronts, as the major TV networks are wooing advertisers with sneak peeks of their schedules for the 2016-17 season. Once again, there’s a focus on new ways of reaching consumers as traditional commercials, which interrupt the programming that viewers want to watch, become less and less effective.
There’s lots of talk this week about potential solutions, replete with industry jargon such as branded content…
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