Archivists at Coke, Wells Fargo, McDonald's Advocate for Marketers — and Themselves
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The event’s signature drink is Red Rot.
The cocktail is named after the process that occurs when vegetable-tanned leather deteriorates, which gives you some indication of what this group is all about. While the advertising world may embrace all things shiny and new, the people meeting in a non-descript Washington, D.C., conference room are brand experts dedicated to the past. They spend their days immersed in history. Many are intimately familiar with long-departed company executives; they can easily call to mind dates and places integral to a marketer’s history; and they have a deep understanding of how brands play in consumers’ lives.
This is the annual meeting of the Business Archives Section of the Society of American Archivists. Those gathered here are responsible for curating, cultivating and preserving the histories of brands as varied as Coca-Cola, Este Lauder, American Girl, Wells Fargo and Leo Burnett.
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